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Antonio Stanley

Antonio Stanley

Antonio Stanley is a Marketing Specialist with more than eight years of experience leading organizations to sustainable growth across the digital landscape. Fueled by passion and purpose, Antonio has worked with global brands and small businesses alike, curating blueprints to maximize profitability through the power of digital technology.

Recent Works

Success Spotlight

White Divider
EXPERIENCE

Employment

White Divider

• Designed brand's current mobile-first website to enhance UX from the ground up

• Leveraged various remarketing tags and pixels to laser-target audiences and improve ROAS

• Delivered various Google PPC search, display and YouTube video ads with proven ROI
• Executed an SEO-centered content strategy to gain Google SERP first page positioning
• Consulted subject-matter experts to author a monthly blog introducing an untapped sales funnel
• Utilized performance tools to analyze and optimize site structure and overall performance
• Collaborated with cross-functional teams to create digital platforms and resources for staff
• Produced in-house video content to bolster brand awareness and drive lead generation
• Owned all transactional, promotional, and lead nurturing email campaigns
• Curated all digital media assets and marketing materials for web and print

• Created coordinated holiday gift guide campaign to drive more than $28,000 in retail sales

• Reinforced local marketing and SEO initiatives by optimizing multi-location online directories
• Conducted keyword research and competitive analysis to identify organic growth opportunities
• Produced recruitment videos and social ads to communicate culture and attract candidates
• Redesigned and managed brand's current website to improve UX and augment SEO strategy
• Utilized custom audiences and remarketing pixels to maximize ROAS of social campaigns
• Liaised with external vendors and distributors to consolidate insights and drive product sales
• Analyzed traffic and campaign metrics to track and optimize landing pages and ad performance
• Managed all transactional and promotional email campaigns from design to delivery
• Designed all marketing collateral and branding materials for web and print

• Supported new customer acquisition through rich and interactive media strategies

• Conducted consumer surveys and social polls to identify needs and new product opportunities
• Spearheaded an in-house photo and video department aimed at reducing extraneous expenses
• Collaborated with Web Developer to enhance front end design consistent with the creative vision
• Designed infographics and print materials, including step-by-step cooking guides for meal kits
• Delivered optimized landing pages for various flash sales and product promotions
• Directed product photography shoots to achieve unique and enticing product pages
• Updated product images, descriptions and shipping details via Zen Cart
• Managed all promotional and transactional email marketing campaigns from design to delivery

• Led brand's SMM strategy and deliverables to triple number of active subscribers
• Created company culture videos for multi-channel distribution

Notable freelance projects, d/b/a Maine Media Marketing:

• Paul Mitchell: Marula Oil Product Launch Campaign, Lead Videographer and Editor

• Three Olives: Jacked Apple Product Launch Campaign, Lead Videographer and Editor
• Inspired Designs: E-Commerce Shopify Website: Web Designer, Paid Social Advertiser
• Stonebreaker: Product Demonstration Video, Videographer and Editor

• Meridee Winters School of Music: Recruitment Video, Lead Videographer and Editor
• Aveda: Catwalk for Clean Water Fashion Show, Videographer and Editor

• SalonCentric: Fall Styles Fashion Show, Lead Videographer and Editor

Mailchimp Branding
Google Ads Logo
Google Analtycs Branding
Premiere Pro Branding
After Effects Logo
Screaming Frog Logo
Photoshop Logo
Hootsuite Logo
Proficiency

Technical Skills

White Divider

• Site auditing, keyword research, backlink building and competitive analysis

• Google Analytics, Search Console, Lighthouse, Screaming Frog and Serpstat

• Optimizing title tags, page speed, schema markup and metadata

• SEO-centered blog writing, copywriting and content marketing

• Deploying paid social ads, pixels and custom audiences

• Generating Google search, display and video ads

• Attaching UTM parameters for campaign analysis and optimization

• Designing eye-catching assets in their respective formats

• Proficient in WordPress, HTML and CSS

• Designing responsive, lightweight multi-page websites and optimized landing pages

• Configuring remarketing tags, pixels, triggers and properties

• Proficient in Adobe Photoshop to add custom-branded design elements

• Configuring and managing CRM and automation tools

• Proficient in Adobe Photoshop

• 10+ years creating high-resolution graphics

• Logo design, print ads, display ads

• Flyers, posters, business cards and brochures

• Web design elements and digital property enhancements

• Animated images, social posts and email designs

• Proficient in Adobe Premiere Pro and After Effects

• 10+ years writing, shooting and editing various video projects

• Product videos, corporate videos and recruitment videos

• YouTube ads, cover videos and annotations

• Crowdfunding campaigns, live events and how-to videos

• Proficient in Mailchimp

• Configuration, segmentation, automation and design

• Lead generation forms, pop ups and surveys

• Crafting catchy subject lines, preview text, copy and images

• Managing and optimizing social media properties

• Configuring pixel codes and custom events

• Implementing coordinated content strategies

• Analyzing and presenting KPIs and metrics

LinkedIn Learning Logo
Google Analytics Academy Logo
Hubspot Academy Logo
YouTube Creator Academy
Hootsuite Academy
Facebook Blueprint Logo
Education

Certifications

White Divider

University of Southern Maine, Portland, ME, 2013

Program offered extensive opportunities to explore economics, consumer behavior, entrepreneurial thinking, branding and advertising, digital technologies, and the like.

Certification exemplifies foundational competency in creating, managing and reporting on ads across Facebook, Instagram and Messenger.

Certificate demonstrates a thorough understanding of tracking code implementation, data collection and remarketing, processing and configuration, and various other analysis and marketing tools.

Certificate demonstrates ability to create frameworks for consistent, engaging content that humans and search engines value.

Certification exemplifies advanced channel optimization techniques, content strategy, production value, policies and guidelines and advertising best practices.

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